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Book Description
The Kotler Legacy is a tribute to the extraordinary life's work of Professor Philip Kotler, the Father of Modern Marketing.
Recognized by the American Marketing Association as one of the most influential marketers, Professor Kotler is a mentor whose guidance has reached millions, from business students in America and Canada to learners in a remote village in Bangladesh, a desert in Saudi Arabia, or a tech hub in China.
With 40 selected writings spanning themes of marketing, business, economics, sustainability, capitalism, democracy, inequality, and other matters germane to the evolving role of business in society, this book captures a legacy that continues to reshape marketing, ethics, sustainability, and social responsibility worldwide. Each essay reflects not only Professor Kotler's intellectual rigor, but also his moral clarity.
Empowering, refreshing, and forward-thinking, The Kotler Legacy is an essential read for C-suite executives seeking to lead with impact in an era of disruption and accountability. It offers actionable insights needed to build sustainable business strategies rooted in the 3Ps—People, Planet, and Prosperity—and serves as a valuable resource for professionals across marketing, branding, PR, and sales, as well as for business students preparing to shape the future of sustainable global business leadership.
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