Preview "The New Positioning: The Latest on the World's #1 Business Strategy" in a new window.
This title will be released on .
This eBook is no longer available for sale.
This eBook is not available in your country.
Book Description
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
In The Press
About the Author
Read on Your Favourite Devices
to find out more