Preview "Market Segmentation" in a new window.

Market Segmentation

Authors

Book Description

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field

In The Press

About the Author

Read on Your Favourite Devices

to find out more

Ebook Permissions

to find out more

About this Ebook

File formats
This ebook is available in:
The publisher has not yet supplied format information.
Pre-order formats shown are based on publisher intent and may change before release.
File sizes shown are an approximation. The actual download size will vary based on the application you use to read the book.
Publisher
Published
; Copyright:
ISBNs
Title
Series
Author
;
Edition
Imprint
Language
Number of Pages
Page count shown is an approximation provided by the publisher. The actual page count will vary based on various factors such as your device's screen size and font-size.